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Irvin is one of that very small group of entrepreneurs who have built
multi-million dollar businesses both offline and online.
He is also one of the few who devotes as much time to helping others succeed in business as he does to building his own.
commitment to martial arts – he is a former Brazilian Jiu-Jitsu world
champion – led to him setting up his own martial arts school. However,
he struggled to make any money at first and quickly recognized the need
to change his approach.
Breaking the Mold
He broke the mold in martial arts by being one of the first to use direct marketing strategies to attract new students.
initial criticism from others, his marketing success allowed him to
quickly build one of the USA’s leading martial arts academies.
campaigns delivering a steady stream of new students have led to his
academy producing several world champions, UFC champions and a world
champion kids team.
Creating Successful School Owners
addition to building his own academy, he is passionate about showing
other martial arts school owners how to change the way they work to
easily attract more students and make more money.
groups, coaching programs, live events and home study courses have
helped hundreds of martial arts school owners around the world. As a
result, many have turned their interest in martial arts from a virtual
“hobby” into a high successful businesses.
Million Dollar Days
mastered the techniques of direct marketing and internet marketing in
building his school, Lloyd took this knowledge into a range of other
Initially seeing internet marketing as a way of adding a few
thousand dollars a month to his income, he realized the potential was
much greater when his first online launch made over six figures in one
He even did one product launch that did over one million dollars in a single day.
He has now built successful businesses in several niches.
proven marketing strategies – backed by specialist teams he has built -
enable him to use technology and marketing expertise to dominate the
key markets where he operates and to enter new markets easily.
Keys to Success
an enthusiastic fan of Napoleon Hill’s “Think and Grow Rich”, he
attributes his success to being willing to master specialized skills
such as direct marketing, internet marketing and copywriting.
He also believes in the importance of taking fast action and implementing what you learn if you want to get results.
believes especially strongly in the power of the mastermind principle
and having the right mentors. He feels it’s vital to surround yourself
with people who share your aspirations or who are already successful in
fields where you want to get results.
Through combining a world
champion mindset with consistently applying proven marketing strategies,
Lloyd Irvin continues to enjoy helping businesses and individuals
Bowie State University
B.A. in Business Administration Concentration: Marketing
Activities: Track, Football, Omega Psi Phi
Owner at Emory Marketing Systems LLC